Wednesday, May 19, 2004
Look Right into the Camera
I think the most uncomfortable music videos to watch are the ones in which the lead singer plays one of the video's characters and he or she sings, looking straight at the camera. Sometimes they'll alternate between singing to one of the other characters, but at some point they always turn back to the camera, to us, to drive it home. The accompanying fist-pump shows us how much they really believe in their own song.
And the whole time the other characters are acting like this is normal, that camera's not there, he's not posing for anyone else.
And the whole time the other characters are acting like this is normal, that camera's not there, he's not posing for anyone else.
